Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your REALTOR once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your REALTOR to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

My Testimonials

Patrick C.

Patrick C.

Hallie was excellent in all aspects of the home selling process - from pre-sale home prep, listing timing, pricing, inspections, promotion, open houses, offer assessments, communications throughout, and recognition of and suppo...
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Bryan L.

Bryan L.

We had the pleasure of working with Hallie Anzalone, and we can't recommend her highly enough. She made our homebuying experience not only manageable but truly enjoyable. From the very beginning, Hallie guided us through the en...
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Frank R.

Frank R.

To whom it may concern: This letter is in reference to Ms. Hallie Anzalone, a Realtor who worked on my behalf in the sale of my house in 2024. It was through mutual friends that I met Hallie and from the beginning of our acq...
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Kathy A.

Kathy A.

Hallie was absolutely amazing throughout the sale of our home. She was constantly in communication with us and kept us informed of any inspections and meetings. She was a constant reassurance when we were feeling overwhelmed by...
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Roy W.

Roy W.

I can't thank Hallie enough for her exceptional service in helping me sell my house. She went above and beyond to make the process smooth and stress-free. Hallie was incredibly proactive, always one step ahead, and her dedicati...
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Colin C.

Colin C.

Hallie Anzalone is THE reason why we are now in the townhome of our dreams. Having spent much of her life in the area, her knowledge of Santa Cruz’s various neighborhoods and surrounding cities is deep. We took Hallie on a h...
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Quintin S.

Quintin S.

I recently have had the opportunity to work with Hallie Anzalone as our REALTOR, and cannot speak highly enough of her as a real estate agent and person. Hallie went above and beyond any of our expectations and dedicated hersel...
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Marcella N.

Marcella N.

Hallie is always well-prepared, organized, and one step ahead of the game. I loved that all my inspections were scheduled on the same day and she managed their coming and going so I didn’t have to. She knew who to call for ever...
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Liz F.

Liz F.

Hallie is awesome! It was such a pleasure working with her both on the sale of our home and the purchase of our new home. She made the process stress free. She was extremely responsive to all of our questions. She provided good...
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Patrick S.

Patrick S.

When we identified the right property we had limited time to place an offer in a multiple-offer situation. Hallie came through with a great plan for our offer and guided us through the process. We appreciate how Hallie kept us ...
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Sharon S.

Sharon S.

Hallie was fantastic to work with. Hallie guided us through every step, helping me keep my stress level down and stay on our timeline. With her expertise and proper marketing, we had multiple offers in the first week! If you ar...
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Thomas B.

Thomas B.

Hallie knows Santa Cruz backward and forwards and she demonstrates a lot of empathy with her clients something that is incredibly important when going through a stressful home sale and accompanying life transition....she really...
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Patrick C.

Patrick C.

A lifelong Santa Cruz resident, Hallie knows every Santa Cruz, Scotts Valley, and mid-county neighborhood and will find the best match for any family.
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